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Uniforms in varying incarnations and their semiotics have always been at the core of menswear. The youthful formality of school uniforms, the tailored power suits of office workers and the practical utility of workwear and military uniforms, are key menswear tropes. All have become classic wardrobe staples, communicating certain messages about the wearer. We have all worn a form of uniform in our lifetimes, consciously or subconsciously, as they are interwoven into our everyday life. In an age where people are developing a more minimal capsule wardrobe, a personal uniform with key staples is both pragmatic, as most menswear is,...

The small town of Pescia in Tuscany, Northern Italy, is home to many of the world’s finest artisans and leather workers. In 1896 Conceria Guidi Rosellini was established as a leather tannery. Known today as Guidi 1896 SRL or more simply, Guidi. Steeped in tradition, using artisanal methods and techniques, that have been passed down from one generation of craftsmen and artisans to another. Their secrets closely guarded like those of a family recipe, never to be disclosed to anyone who is not blood. Keeping it in the family, the company is now run by Ruggero Guidi, a direct blood...